FreeStyle Inc started as purely a design and video production shop, a business partnership focused on just trying to make a buck out of being clever doing cre- ative work. Then as the partners got richer skill sets and more people joined, the business became multi faceted and began to focus on design and production, particularly print collateral.

We rebranded to FSi Creative when it became obvious that we had grown into different business disciplines (We also have FSi Outdoor and FSi Media). We are not a talking heads consultancy with a couple designers. We actually do the work from start to finish and it surprised us how unique that was whenever we travelled around the Caribbean and beyond.

FSI is what you could call a creative fulfilment shop wrapped up as an ad agency. We create it, we print or produce it, we install it and then we study its effectiveness (well we try).

The people who work for FSI are ordinary people you would find in any creative or ad agency. We just work ten times harder because we are based in a small, pretty island and many of our main clients are off island. We travel far and wide to pitch and deliver our work.